This is another common question from The HubSpot Inbound Marketing Certification Exam.
Question:
What is another commonly used term for conversion optimization?
- A) Conversion content strategy optimization
- B) Lead conversion optimization
- C) Relationship rate optimization
- D) Conversion rate optimization
Answer:
- D) Conversion rate optimization
Conversion Optimization
Conversion optimization is typically part of an omnichannel marketing approach. The goal is to improve the likelihood that someone will take a specific action desired by the marketer - known as a conversion.
In order to increase conversions, marketers focus on:
- What people see when they browse your site or app
- How people interact with your site or app
- What information and features are included in your site or app
This process involves deciding what aspects of their experience can be improved, and then testing different variations to see which offer the highest conversion rate.
Why is Conversion Optimization Important?
Conversion optimization is a method to increase customer engagement and revenue through marketing efforts. Conversion optimization helps marketers more effectively check the success of their marketing efforts by evaluating how customers interact with various sites and mobile apps. It does so by comparing the overall success rates of various marketing tactics and online channels, as well as understanding the factors that cause customers to take each action. By improving the likelihood that users take desired actions, conversion optimization can help marketers achieve better results for their business goals.
What is a Conversion Optimization Consultant?
A conversion optimization consultant is someone who specializes in finding and maximizing the potential of website visitors. These consultants are skilled at making your website more effective and converting visitors into customers, by improving the conversion path.
A conversion optimization consultant helps you create a website that is aesthetically pleasing, clear, and streamlined for customers to use. This consultant can also come up with ways to increase the number of sales from potential customers as well as potentially increase the average sale amount from an existing customer base. One of the ways they do this is by running various conversion optimization experiments.
If you have a competitor that is doing well in online marketing and has a website that is at least doing well, looking into hiring the help of a conversion optimization consultant is certainly worthy of your consideration. There are many factors that go into the success of a website, and a professional can help in reversing these failures and making your business more profitable.