This is another common question from The HubSpot Inbound Marketing Certification Exam.
Question:
True or false? Conversion optimization is NOT an iterative process.
- A) True
- B) False
Answer:
- B) False
Why Conversion Rate Optimization (CRO) is an Iterative Process
Conversion Rate Optimization is an iterative process that involves continual testing, analyzing and improving a website to increase conversion rates.
The goal of Conversion Rate Optimization is to improve the visitor's journey through your website, creating an effective conversion path, to increase the number of visitors that become customers or leads.
The optimization process typically involves 3 stages: testing, analysis and action.
Testing
The testing stage will test various aspects of the website or test part of the website's conversion funnel, from visitor to customer. This may also involve creating buyer personas (your ideal customers), finding buyer persona stories, and identifying relevant types of content for these personas. For example, A/B testing the offer on landing pages to increase conversion rates.
Analysis
The analysis stage involves reviewing data and analytics to discover what works in the testing stage.
Action
Then finally an action plan is created from the results of the analysis.
Then you would repeat this process to continuously improve conversion rates. Implementing an effective conversion process is vital to increase your website conversions.