Overview
Our client was an ecommerce brand in the USA, selling high-end gifts, including luxury glasses.
A high percentage of their online sales are from customers who buy their products as a gift, so the majority of sales are during gift-giving seasons. An NDA with the client, stated their brand name should not mentioned on our site.
Challenges
The two key two challenges for the client were:
- They wanted to introduce new products that customers would wish to purchase for themselves (and so becoming less reliant on gift-giving seasons).
- They feared that introducing new product lines may alienate some of their loyal customers.
Strategy
We identified quick win opportunities as being the key product category pages, and after agreement with the client, targeted these for our outreach efforts. We built strong links from relevant sites to build trust and authority.
Also, we launched digital PR campaigns, where we worked to promote the client's internal spokespeople to journalists through interviews with regional and national press. These campaigns were often built around popular industry events, which were supported by the client.
Results
After nine months and 139 links built, the site had a 114% increase in organic traffic and gained an extra $216K in sales.
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